Writing

Industry.

The software this sits next to, and the patterns moving underneath it.

  1. 4 min

    The Windows utility buyer has a sorest nerve, and it is the subscription

    A category where people happily paid twenty dollars once and will not pay three a month. What that tells you, and why this product is charging monthly anyway.

  2. 4 min

    Small tools in the AI-in-everything era

    Every product is expected to have a model in it now. For a tool whose whole value is speed and predictability, that expectation is mostly a trap — with one narrow exception.

  3. 5 min

    Local-first and bring-your-own-key

    Two patterns that used to be ideology are turning into ordinary product decisions, for unglamorous reasons — subscription drift, model prices falling, and platform apps going quiet.